91% of Adults Have Their Mobile Phone within Arms Reach 24/7 - Over 2/3 of Digital Time is Spent on Mobile Devices - Research Has Shown an 80% Increase in Sales for Companies That Adopt a Mobile Centric Approach - 47% of Small Businesses Either Have an App Already or Plan to Get One in the Future.
BUILD BRAND AWARENESS
Strengthen Customer Engagement
This is one of the most important benefits of mobile apps to businesses. It helps in creating a direct marketing channel between businesses and their customers, allowing for direct and effective communication. With your mobile app, you can install and send push and in-app notifications to as many customers as possible. If your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and will opt for your offerings whenever they are in need of it.
Increase Accessibility
Another important benefit of mobile apps is that it improves business accessibility. It allows businesses to be able to send notification about what's new or what has changed in their services or their products. It equally allows businesses to be able to build a strong relationship with customers which would allow the development of a genuine customer base and strong loyalty. Businesses may also establish strong relationships by offering special discounts for old customers all within the mobile app.
Provide Value for Customers
Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your customers. Rather than employing the old-collection card, you can make it possible for your customers to receive their rewards via the mobile app. The result of this will be greater downloads and more return customers.
Transforming the Retail Experience
Mobile application helps in transforming the retail experience, enabling retailers to remain ahead of customer expectation through the delivery of unique customer experience, Also, mobile app help to drive a digital process and model which would invariably cut down on store cost and increase profitability. There are several businesses that are built and based mainly on mobile apps. This helps to reduce the overhead cost associated with the typical brick and mortar establishment.
Build Brand Awareness and Recognition
It is important as a business to acclimatize your customers with your product and/or services. The more you get your customers involved with your product/services via your mobile app, the more likely or inclined they will be to patronize it. This is called effective frequency in advertising. As a rule of thumb hearing and/or seeing your brand at least 20 times is what will get your noticed.
Stand Out from the Competition
Currently, mobile apps for small businesses is still rare and this is where you can make a difference and take a big leap. By offering mobile app service in your business you are certain to stand out from the fray. This will delightfully surprise your customers, who will be blown away by your forward-thinking approach.
Cultivate Customer Loyalty
With the amount of noise out there; Facebook ads, coupons, flyers. email marketing etc, it is easy for businesses to lose hold on their customers. The immense amount of advertising out there can serve as a distraction for customers who can easily lose focus. The solution to this is to employ a marketing technique that can create a true and sincere connection with customers. This marketing technique should be one that can make loyal lovers of your product and/or services. Mobile apps have the capacity of creating strong customer loyalty.
Unique Services and Payment
Mobile apps come with different features that match different industries. For instance, if you are in the service industry, e.g. salon, healthcare, online food retail, spa etc, your mobile app can be helpful for your target customers to book an appointment. Then, push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payment nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure.
Mobile Technology and Consumer Habits are Paving a New and Exciting Way to Reach Your Customers.
BRANDING
An effective platform through which you can market your brand. Apps has proved to enhance brand awareness and visibility,can strategically increase the customer base.
CONNECTION
Engagement is extremely crucial helps you form a deeper connection with customers and prospects, it has become significantly important to keep users coming back.
SALES
Applications enhance customer experience by making the buying process simpler, convenient and intuitive, thereby resulting in the increase in sales ratio.
MOBILE PUSH NOTIFICATIONS
You can send push notifications to your mobile app subscriber about promotion, sales, vouchers, products, news and events to boost retention.
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